college-football
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By Luke Fletcher | Atlanta, Georgia The financial gap between the Power 2 and everyone else still exists. That part hasn’t changed. But what has changed over the last few years is the growing separation between the ACC and the Big 12 and why the ACC increasingly looks like the conference best positioned to own…
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By Luke Fletcher | Atlanta, Georgia The ACC Baseball Championship game is exactly what college baseball fans hoped for: the league’s two best teams battling for the trophy. No. 1 seed Georgia Tech Yellow Jackets will face No. 2 seed North Carolina Tar Heels on Sunday at Truist Field in Charlotte in a matchup that…
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By Luke Fletcher | Atlanta, Georgia When SMU announced it was joining the ACC, the headlines focused on one thing: sacrifice. The Mustangs agreed to forgo their Tier 1 media-rights revenue for the first nine years of conference membership in order to secure a spot in one of college athletics’ Power conferences. Critics questioned whether…
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By Luke Fletcher | Atlanta, Georgia The ACC Baseball Championship has delivered exactly what fans wanted: two of the league’s hottest teams meeting with a trip to the title game on the line. On Saturday afternoon in Charlotte, top-seeded Georgia Tech will face No. 5 seed Miami in the ACC Tournament semifinals at Truist Field.…
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By Luke Fletcher | Atlanta, Georgia The postseason has officially arrived for Georgia Tech Yellow Jackets baseball and the stakes are already high. After putting together one of the best regular seasons in program history, the Yellow Jackets enter the ACC Tournament as the No. 1 seed and will open quarterfinal play Thursday morning against…
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By Luke Fletcher, Ft Collins CO For months, the rebuilt Pac-12 has been fighting two battles at once. One was on the field, trying to convince the college sports world that the conference still mattered after losing nearly all of its legacy members. The other was in court and today, Pac-12 fans on Twitter celebrated…
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By Luke Fletcher Ft Collins, Co When the Pac-12 came for the Mountain West, most people around college athletics assumed the outcome was already decided. Five schools were leaving. The conference looked vulnerable. The money gap seemed impossible to overcome. And after what happened to the old Pac-12, it felt like another western league was…
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By Luke Fletcher | Atlanta, GA A few years ago, if you told college football fans that The CW would become a major national sports broadcaster, most people probably would have laughed. This was the network associated with teen dramas, superhero reruns, and syndicated programming, not Saturday college football and basketball. But fast forward to…
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By Luke Fletcher | Atlanta, GA There’s a different kind of energy building on The Flats. It’s early, and it’s only spring, but if Georgia Tech’s annual White and Gold game revealed anything, it’s this: the Yellow Jackets may be a little ahead of schedule. Spring games come with a built-in disclaimer. Don’t overreact, don’t…
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By Luke Fletcher | Ft. Collins, CO By the time the 2026 college football season kicks off, two western conferences will be operating under two very different media strategies. On paper, the rebuilt Pac-12 appears to have landed the bigger number. The Mountain West appears to have built in more flexibility. Whether that flexibility turns…